Tourism Superstar 2025

Voting for Tourism Superstar 2025 -  place your vote today

VisitEngland’s annual Tourism Superstar competition champions those in the tourism industry who provide an unforgettable visitor experience and celebrates the dedication and passion of our industry’s employees and volunteers.

Our tourism industry ambassadors are engaging and have quirky personalities.

From tour guides to wildlife rangers, Tourism Superstars are passionate about the destination they work in and set the bar high for the standard of service in England’s tourism industry. 

Nominees work in English tourism at any level. Ten finalists have been selected to battle it out with the public deciding the winner in a public vote. The winner will announced at the end of the competition and during English Tourism Week in 2025 from 14-23 March, based on the highest number of public votes.

They will then be presented with their award at the VisitEngland Awards for Excellence in June.

Find out more about the Tourism Superstar award.

Tourism Superstar 2024 - Pete Chambers, Coventry Music Museum

(c) VisitBritain/ Kevin Moran