Tourism Superstar 2027

VisitEngland’s annual Tourism Superstar competition champions those in the tourism industry who provide an unforgettable visitor experience and celebrates the dedication and passion of our industry’s employees and volunteers.

From tour guides to wildlife rangers, Tourism Superstars are passionate about the destination they work in and set the bar high for the standard of service in England’s tourism industry. Nominees work in English tourism at any level. 

Ten finalists will be selected to battle it out with the public deciding the winner in a public vote.

• Nominations are now open for Tourism Superstar 2027. Nominate now
• Find out more about the Tourism Superstar award

The winner will be announced at the end of the competition and during English Tourism Week (12-21 March 2027), based on the highest number of public votes.

Meet our 2026 winner - Mick Hurst, Battle of Evesham Historical Events and Re-enactments

Credit: VisitBritain/Paul Groom Photography