Tourism Superstar 2025

Nominations are open for Tourism Superstar 2025 -  start your nomination today. 

VisitEngland’s annual Tourism Superstar competition champions those in the tourism industry who provide an unforgettable visitor experience and celebrates the dedication and passion of our industry’s employees and volunteers.

We are looking for tourism industry ambassadors with an engaging or quirky personality.

From tour guides to wildlife rangers, Tourism Superstars are passionate about the destination they work in and set the bar high for the standard of service in England’s tourism industry. 

Nominees must be working in English tourism at any level. Click on the link at the top to start your nomination now. It is preferable for this person, or team to have a customer facing role, supporting innovation and creativity and demonstrating sustainable and accessible credentials. Nominations for Tourism Superstar will remain open until 1st Dec 2024.

Nominations from employers, Local Visitor Economy Partnerships (LVEPs) or Destination Management Organisations (DMOs) will be shortlisted to a final ten nominees which are then put to a public vote in February/March.

Ten finalists will be selected to battle it out with the public deciding the winner in a public vote. The winner can be an individual or a team and they will announced at the end of the competition and during English Tourism Week in 2025 from 14-23 March, based on the highest number of public votes.

They will then be presented with their award at the VisitEngland Awards for Excellence in June.

Find out more about the Tourism Superstar award.

Tourism Superstar 2024 - Pete Chambers, Coventry Music Museum

(c) VisitBritain/ Kevin Moran