Place of Work - Cheryl Cade (Tours), Norwich and Norfolk
Location - Norfolk

Cheryl Cade is a passionate, self-employed tour guide based in Norwich, renowned for her dedication to promoting both Norwich and Norfolk as key destinations. She offers an impressive range of tours spanning food and drink, military and family history, and historic walks, her latest focuses on Norwich’s hidden history. Cheryl is also driving the development of the Norfolk Guides Network, connecting volunteer and professional guides.  

Innovative and collaborative, she created the UK's only Sausage Roll tour, which has received national attention, and works with language schools and coach companies, as a central contact for visiting groups. She also works internationally with Discover Live to deliver live-streamed tours, reaching audiences of over 650 people at once. Her efforts have also brought significant events to Norwich, including relocating the World Drinks Awards judging to the city.

Trained in accessibility and as a BSL interpreter, Cheryl ensures inclusive tours. Recognised for her natural guiding style, welcoming manner, and collaborative spirit, she is regarded as an ambassador for Norwich and Norfolk, committed to supporting local guides, events, and businesses. 

Tour Guide